Acura Delivers Highest Projected Residual Value of all Luxury Brands for Fifth Straight Year
Acura Delivers Highest Projected Residual Value of all Luxury Brands for Fifth Straight Year, According to Edmunds.com
TORRANCE, Calif., April 22, 2016 – Acura has taken the luxury crown for projected retained value for the fifth consecutive year, earning the Edmunds Best Retained Value® award for luxury brands. Acura tops all eligible luxury brands with the highest projected residual value of 47.6 percent after five years of ownership based on the average Edmunds True MarketValue® (TMV®) price when sold as new. Acura has been presented a brand level Best Retained Value award more than any other luxury brand in the award’s six-year history.
“Topping the Edmunds rankings for projected retained value for eligible luxury brands for the fifth straight year is an important validation of our total focus on delivering precision crafted performance in every facet of what it means to own an Acura vehicle,” said Jon Ikeda, vice president and general manager of the Acura Division. “Acura products continue to set the benchmark in the luxury market by providing customers with a unique combination of luxury and performance, leading-edge safety technology and exceptional long-term quality, reliability and durability.”
In addition to capturing the Best Retained Value award for luxury brands, Acura was named the top luxury brand by KBB for having the lowest cost of ownership over a five-year period. Acura was lauded by KBB with a ‘Five Year Cost to Own’ award for offering content-rich vehicles coupled with class-leading fuel-efficiency and high resale values for an overall projected low cost of ownership over a five year period. These industry accolades come as Acura closed out 2015 by posting its fourth consecutive year of sales increases and the brand’s best sales year since 2007.
As Acura celebrates its 30th anniversary in 2016, the brand is on the eve of launching the next-generation NSX supercar as well as a significantly restyled MDX luxury SUV, the best-selling three row luxury SUV of all-time. Along with strong sales momentum and a robust lineup of precision crafted automobiles, Acura captures a greater rate of Millennials than any other luxury brand in America, and the RDX luxury SUV and ILX sport sedan each lead their segment with these coveted buyers1.
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