New Acura SUV and NSX

Acura Media Alert

Acura

New Acura SUV and NSX are Honda’s Chance to Play for Real in The Luxe Salon
The Acura conundrum at Honda is a mystery. Why, when Honda has such a strong image in the marketplace, does the same company have such a blind spot when it comes to anchoring the Acura brand with a coherent, consistent brand story. Many people forget, but Acura was actually the first of the Japanese auto luxury brands launched. It got a two year jump on Toyota and Lexus in 1986. It had separate dealerships, a couple of decent cars. And then it sat back and watched while Lexus took its lunch money, bought a nice lunch and then ate it front of Honda.
» New Acura SUV and NSX are Honda’s Chance to Play for Real in The Luxe Salon | Thursday, Mar. 24, 2016 | forbes.com | David Kiley

Luxury SUVs Steal the Show in New York
With demand high, brands have moved quickly to update their SUVs in between top-to-bottom redesigns. The Acura MDX, the Honda unit’s best-selling vehicle for seven years running, underwent big design changes. Acura also announced a new hybrid version that will go on sale by the end of 2016. The standard gas-powered MDX is due to arrive late this summer. Honda recently detailed plans to increase production capacity at its Ohio plant in hopes of shipping more MDX and RDX models.
» Luxury SUVs Steal the Show in New York | Thursday, Mar. 24, 2016 | foxbusiness.com | Matthew Rocco

10 Outstanding Cars That Stole the New York Auto Show
This week’s New York International Auto Show may not have had the joys of a 1,500 mph (or is it horsepower?) Bugatti Chiron to brag about, there were still gobs of high-tech automotive hardware announced. One of the more surprising reveals in New York this week was the NSX GT3, the dedicated race car Acura intends to start competing with in 2017 in North America.
» 10 Outstanding Cars That Stole the New York Auto Show | Friday, Mar. 25, 2016 | wired.com | Eric Adams

The New York Auto Show’s Finest And Fastest
In recaps of the New York Auto Show thus far, Acura is said to have been among the automakers that “made waves with outrageously fast newcomers”.
» The New York Auto Show’s Finest And Fastest | Thursday, Mar. 24, 2016 | forbes.com | John McCormick

TOTD: What Was Your Favorite New York Auto Show Debut?
SUVs and crossovers were popular this year, with plenty of automakers bringing a new or refreshed model. Acura showed off the refreshed 2017 MDX, Volvo unveiled its XC90 Excellence, Lincoln previewed the next Navigator in concept form, and Infiniti displayed its QX70 Limited. The Maserati Levante made its North American debut, and Porsche announced that a four-cylinder Macan will make its way to the ‘States.
» TOTD: What Was Your Favorite New York Auto Show Debut? | Thursday, Mar. 24, 2016 | motortrend.com | Megan Stewart

Technology takes center stage at NY auto show
During the unveiling of the 2017 Acura MDX, the Honda Motor Co. luxury brand announced all models of the mid-size SUV will come standard with Acura’s suite of advanced safety and driver-assistance technology that it calls “AcuraWatch.” “These are technologies that many in the industry refer to as ‘semi-autonomous,’ ” said John Mendel, executive vice president of Honda’s U.S. operation. Those features include automatic emergency braking, lane-departure warning, forward-collision warning, lane-keeping assist and adaptive cruise control.
» Technology takes center stage at NY auto show | Thursday, Mar. 24, 2016 | detroitnews.com | Michael Wayland

Acura is making one big change to its most important SUV
Acura’s upcoming NSX hybrid super car has long been a darling of the auto show circuit. But at the 2016 New York Auto Show, it was the 2017 MDX crossover that found its way onto Acura’s center stage. The MDX is there for good reason. It’s Acura’s most important car.
» Acura is making one big change to its most important SUV | Thursday, Mar. 24, 2016 | businessinsider.com | Benjamin Zhang

Acura’s Facelifted 2017 MDX Packs Improved Looks & Tech
Despite sales dipping last year, Acura’s MDX SUV is still one of the best-selling models in its category, which is why the updated version should do rather well. As fate would have it, its fellow Asian rivals have already “re-loaded” in time for 2016, whether we’re talking new generation models such as the Lexus RX or updated models such as the Infiniti QX60. The QX60 for one, can offer customers a hybrid powertrain only good for 250 HP – whereas the 2017 MDX sport Hybrid uses a 3.0-liter V6 with a total output of 325 HP (330 PS).
» Acura’s Facelifted 2017 MDX Packs Improved Looks & Tech | Thursday, Mar. 24, 2016 | carscoops.com | Sergiu Tudose

2017 Acura MDX Video, First Look
The 2017 Acura MDX features the Japanese automaker’s new “Diamond Pentagon Grille,” a design element first seen on the Acura Precision Concept that debuted at the Detroit Auto Show earlier this year. A more sculpted hood goes along with the revised front bumper and fenders while the rear now sports a body-color garnish and dual exhaust tips. The biggest changes to the 2017 Acura MDX come in the powertrain department, with the hybrid variant getting 35 more horsepower while improving city fuel economy by an estimated seven miles per gallon.
» 2017 Acura MDX Video, First Look | Thursday, Mar. 24, 2016 | autoguide.com

Acura NSX GT3 Hits New York as Pure Racecar, No Hybrid Means RWD
The new Acura NSX fanbase is split into two main categories. If you happen to be part of those who were left waiting for a thoroughbred velocity machine with no hybrid ballast, be prepared to receive the goodies Honda is working on. Until we get to see if the rumored no-hybrid RWD NSX Type R becomes reality, you can check out such a setup on the NSX GT3 racecar that’s been keeping us busy on the New York floor.
» Acura NSX GT3 Hits New York as Pure Racecar, No Hybrid Means RWD | Thursday, Mar. 24, 2016 | autoevolution.com | Andrei Tutu

Best cars of the 2016 New York Auto Show
Here’s our take on the top cars of the 2016 NYAIAS, which opens to the public Friday and runs through Sunday, April 3, at New York’s Javits Center. Honda describes the hatchback as “a marriage of distinctive and sporty design, rewarding driving dynamics and versatile practicality,” the practicality party suggesting hatch version might have even more carrying capacity for those who don’t want an all-out crossover such as the Honda CR-V.
» Best cars of the 2016 New York Auto Show | Thursday, Mar. 24, 2016 | extremetech.com | Bill Howard
Honda

Hands-On With The Honda Clarity Fuel Cell Sedan, Needing More Hydrogen Fueling Stations To Prosper
Tucked behind a rotating display of the 2017 Honda Civic Hatchback prototype at the New York International Auto Show on Wednesday was the automaker’s Clarity Fuel Cell sedan. It was just sitting there without any media members flocking to it.
» Hands-On With The Honda Clarity Fuel Cell Sedan, Needing More Hydrogen Fueling Stations To Prosper | Thursday, Mar. 24, 2016 | techtimes.com | Mark Lelinwalla
 
Racing

F1 should scrap qualifying and drop out of the sky instead
There’s always some new controversy hovering over the Formula One paddock like a thick fog. But as ridiculous as this video may seem, McLaren may just be onto something. The clip shows Jenson Button strapping himself into the cockpit of the latest McLaren-Honda, just as he would for any race. Only this time he’s not starting from the grid or even the pit lane.
» F1 should scrap qualifying and drop out of the sky instead | Thursday, Mar. 24, 2016 | autoblog.com | Noah Joseph

McLaren Roasts F1 Qualifying, Parachutes Button’s Car onto the Track in New Ad
The piece of footage, which you can find below, sees Jenson Button in his McLaren-Honda racecar. So far, there’s nothing unusual, except this time around, the driver is set to start the race by dropping from the sky.
» McLaren Roasts F1 Qualifying, Parachutes Button’s Car onto the Track in New Ad | Friday, Mar. 25, 2016 | autoevolution.com | Andrei Tutu

Honda: Treats Their “Electronics Dependence”
One frustrating day, another where they are capable of being the best…2016 is currently a roller coaster ride for HRC. Their preseason has been a race against time, in which the deadline was the first Grand Prix. From that point, we can say that Honda saved their bacon in Qatar, but those who follow closely know they were on the brink of disaster.
» Honda: Treats Their “Electronics Dependence” | Thursday, Mar. 24, 2016 | sportrider.com | Manuel Pecino
 
Business

Exclusive: Honda and Takata’s stealth airbag fix
Honda Motor Co asked supplier Takata Corp to produce a “fail-safe” airbag inflator, according to Takata presentations and internal memos reviewed by Reuters. The previously undisclosed redesign could make Honda and Takata more vulnerable in more than 100 pending federal lawsuits and dozens more state suits, according to several legal experts and an attorney suing the companies. The request shows that Honda understood the safety risks posed by the inflators long before it started expanding recalls by the millions in 2014, the attorneys and law professors said.
» Exclusive: Honda and Takata’s stealth airbag fix | Thursday, Mar. 24, 2016 | reuters.com | Paul Lienert

Honda asked for Takata inflator change without telling Feds
Honda and Takata could be in legal hot water after the automaker requested a design change to the supplier’s airbag inflators in 2009 without notifying the government. According to internal documents obtained by Reuters, the updated parts had extra vents to reduce the force directed occupants if a rupture occurs.
» Honda asked for Takata inflator change without telling Feds | Friday, Mar. 25, 2016 | autoblog.com | Chris Bruce

Honda Shows Off Its Sporty Side With New MDX
American Honda Executive Vice President John Mendel discusses the company’s new models. He speaks from the New York International Auto Show on “Bloomberg Markets.”
» Honda Shows Off Its Sporty Side With New MDX | Thursday, Mar. 24, 2016 | bloomberg.com

The entire auto industry is divided about how good 2016 will be for sales
After a record year for sales in the US — 17.5 million new cars and trucks rolled off dealer lots — a big topic of discussion and debate at the 2016 New York Auto Show is just how strong the next nine months will be. At a roundtable with journalists at the New York Auto Show, American Honda Motor executive vice president John Mendel — he oversees Honda and its Acura luxury brand in North America — tackled questions about this issue.
» The entire auto industry is divided about how good 2016 will be for sales | Friday, Mar. 25, 2016 | businessinsider.com | Matthew DeBord
 
Industry

Father of Audi TT roadster has big design plans for Hyundai, Kia
South Korea’s Hyundai Motor Group wants to be known for world-class — not just cheap — cars, and one of Germany’s top designers is helping lead its transformation. “There are very few people who can go into a company and make a significant change,’’ said Dale Harrow, acting head of vehicle design at the Royal College of Art in London. “Peter has managed to do that.” As evidence, he cites the failure of Honda’s Acura brand and Nissan’s Infiniti, despite years of trying, to match German marques such as Mercedes in sales and pricing power.
» Father of Audi TT roadster has big design plans for Hyundai, Kia | Thursday, Mar. 24, 2016 | autonews.com

Volkswagen Gets a Month for Plan on Diesel Emissions Fix
Volkswagen and government regulators must present a detailed plan within a month on getting nearly 600,000 diesel cars to comply with clean air laws or risk the possibility of a trial this summer over an emissions cheating scandal, a federal judge said Thursday. Senior U.S. District Court Judge Charles Breyer said he wants to know the timing of the fix and any planned payments to owners, among other details, by April 21.
» Volkswagen Gets a Month for Plan on Diesel Emissions Fix | Thursday, Mar. 24, 2016 | abcnews.go.com | Sudhin Thanawala

Porsche’s 20-Year Plan Is a Gamble on Efficiency, Starting With the Macan
Not every automaker at every car show unveils some crazy concept or high-power brand-new model. Many times, and especially this year at the New York Auto Show, the debuts are racing versions or so-called facelifts of existing models. So it goes this week with Porsche AG.
» Porsche’s 20-Year Plan Is a Gamble on Efficiency, Starting With the Macan | Thursday, Mar. 24, 2016 | bloomberg.com | Hannah Elliott

Volkswagen, Porsche recall about 800,000 SUVs to check pedals
Volkswagen and its Porsche unit on Thursday said they were recalling more than 800,000 VW Touareg and Porsche Cayenne sports utility vehicles as a precautionary measure, to fix a potentially faulty component on the pedal mechanism. The carmakers said 391,000 Touaregs and 409,477 Cayennes built between 2011 and 2016 would be recalled because “a circlip could be loose on the bearing bracket for pedals”.
» Volkswagen, Porsche recall about 800,000 SUVs to check pedals | Thursday, Mar. 24, 2016 | reuters.com | Ludwig Burger

Cadillac Takes New Aim at Luxury Market
Cadillac President Johan De Nysschen discusses the automobile crossover market.
» Cadillac Takes New Aim at Luxury Market | Thursday, Mar. 24, 2016 | bloomberg.com

U.S. extends BMW deadline to get replacement air bag inflators
BMW AG will get five more months to acquire Takata air bag replacement parts for a massive recall because tests showed some of the substitute inflators may also be defective, the U.S. auto safety agency said on Thursday. The deadline for the German automaker was extended to Aug. 31 because a replacement driver-side air bag inflator made by a supplier other than Takata failed during testing, the National Highway Traffic Safety Administration said.
» U.S. extends BMW deadline to get replacement air bag inflators | Thursday, Mar. 24, 2016 | reuters.com | David Shepardson

Tesla Supercharger map fills in more U.S. gaps for electric-car charging
Tesla continues to expand its network of Supercharger DC fast-charging stations in the U.S., making it easier for owners to complete longer journeys in their electric cars. The company remains committed to offering a nationwide network of free-to-use fast-charging stations for its customers, and to expanding that network.
» Tesla Supercharger map fills in more U.S. gaps for electric-car charging | Thursday, Mar. 24, 2016 | greencarreports.com | Stephen Edelstein

Jaguar to make $1.4M XKSS performance car envisioned by founder
If you’ve been mourning the demise of the Jaguar XKSS converted racecar from the 1950s, it’s your lucky day – but you better start saving up now. The British luxury car brand revealed Tuesday that it will build from scratch the nine units of the Jaguar XKSS that were destroyed in a 1957 factory fire, fulfilling a six-decade pledge to sell 25 converted versions of the D-Type racecar to the public.
» Jaguar to make $1.4M XKSS performance car envisioned by founder | Wednesday, Mar. 23, 2016 | usatoday.com | Nathan Bomey

F-Type SVR pride of big Jaguar litter
Jaguar hit the New York auto show with a roar this week as the resurgent brand unveiled its halo supercar F-Type SVR – the pride of its U.S. litter. With five vehicles in the market for the first time, Jaguar is a formidable force in an increasingly crowded market that includes new entries from Alfa Romeo and Genesis. Jaguar is determined to take its sporty brand and compete head-to-head against traditional, volume luxury manufacturers like BMW, Mercedes and Audi.
» F-Type SVR pride of big Jaguar litter | Thursday, Mar. 24, 2016 | detroitnews.com | Henry Payne

Can Dyson Take On Tesla in the Electric Car Market?
Dyson, the U.K. producer of innovative vacuum cleaners and hand dryers, will spend 1 billion pounds ($1.44 billion) on battery development over the next five years as it increases its efforts to expand into new sectors…
» Can Dyson Take On Tesla in the Electric Car Market? | Thursday, Mar. 24, 2016 | bloomberg.com | Jeremy Kahn
 
Competitors

Ford GT Stops By New York, Salutes Visitors Ahead Of Canadian Production Start
The Blue Oval isn’t wasting any opportunity to showcase its upcoming GT supercar, bringing it over to the Big Apple this week. Joining the rest of the Ford’s performance lineup, which currently includes the Fiesta ST, Focus ST, Focus RS, Shelby GT350R and F-150 Raptor, the GT that will be built by Multimatic Inc in Ontario, Canada, will be the crown jewel of the series.
» Ford GT Stops By New York, Salutes Visitors Ahead Of Canadian Production Start | Thursday, Mar. 24, 2016 | carscoops.com | Cristian Gnaticov

 

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New Acura SUV and NSX